Autoresponder with no monthly fees. Runs on your own PC - you`re in full control. It can reply to incoming mail saying you`re away. It can send automatic personalized follow-ups and newsletters. Has a WYSIWYG editor.
Pros: Activities on internet commerce must start with building an e-mail list. Once that has been built however, one needs to be in constant touch with prospects and prospects turned customers regularly. Doing this manually is nearly impossible with any list containing substantial list of prospects/leads. This application helps do that. Follow-up your existing and prospective customers with series of predefined messages completely automatically. You can create as many messages as you like and define custom intervals between subsequent messages. For instance, you may want to send the first email one day after the initial contact, next one a week later and so on. You may even create a weekly course on a subject related to your product or service. All you have to do is simply create messages containing each part the course. Autoresponder software takes it from there. Anyone interested sends an e-mail to subscribe and each part is automatically delivered as scheduled until they cancel their subscription or the last part is sent. Each such message can be completely customized by addressing the prospect by the first name. Number of responders, mailing lists to be handled and messages could be unlimited.
A WYSIWYG editor makes it easy to create professional looking messages and it sends messages quickly. Mail merge and built in e-mail sender takes care of the mailing process that works with Gmail accounts. Mail bounce is handled as is opt in opt out processes. The business version can handle a number of POP3 servers and integration with web forms and payment systems. Measurements and reports are also provided. You can create both plain-text and HTML messages containing colors and graphics using this editor without knowing the least bit about HTML. The application runs in your machine and thus there’s no service fees to be paid to anyone nor does the messages have to contain any ads your prospects might find irritating. You have total control of the process.
Cons: No apparent problems here.
Overall: Nice set of features, ease of use and the tools support makes this an application of 4 star level.